Marketing Manager

About Valiram

Valiram is a retail company founded in 1935. The company has expanded to become a global retail industry with 520+ locations in 10 different countries. By 2027, we will be more than doubling our size to 1200, with an expected 5,500+ employees under Valiram Group. Learn more about us at www.valiram.com

Valiram Brands:

• Beauty (Victoria’s Secret, Bath & Body Works, Rituals, Molton Brown)
• Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories (Swarovski, Mont Blanc)
• Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)
• F&B (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party)
• Watches (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega)

At the office: Valiram HQ is located 10 minutes to Pavilion and 5 minutes to KLCC. We offer flexibility in working schedules depending on our employee’s lifestyle preferences. Access to our staff only cafe with a view of the city to price friendly food options.

We celebrate diversity with 32 nationalities spread across our team. To embrace this diversity, we celebrate the various festivities all year round such as Hari Raya, Malaysia Day, Chinese New Year, Deepavali and Christmas.

You can engage in various activities monthly including badminton, hiking, running and language class and meet other employees from across our brands and head office. All activities are free of charge!

About the Role

Valiram, Southeast Asia’s leading luxury goods and retail specialist, seeks a passionate and results-oriented Marketing Manager to oversee marketing activities across all channels for the Group’s beauty or F&B brands. You will be responsible for developing and executing comprehensive marketing strategies, managing budgets, building brand awareness, driving sales, and fostering strong relationships with internal and external stakeholders.

Key Responsibility Areas:

• Develop and implement 360-degree omnichannel marketing plans to drive brand awareness, customer acquisition, engagement, and loyalty across multiple channels, including stores, e-commerce, marketing
  communications, customer experience, and trade activities.
• Manage marketing budgets and forecasts to maximize return on investment (ROI) while demonstrating resourcefulness and commercial acumen.
• Stay informed on consumer trends, competitor activities, and the luxury retail landscape to inform strategic decision-making and enhance brand relevance.
• Collaborate effectively with internal departments (e.g., sales, PR, operations) and external partners (e.g., agencies, media) to achieve marketing objectives.
• Plan and execute marketing campaigns encompassing advertising, public relations, promotional events, and social media initiatives.
• Manage customer relationship management (CRM) programs to build and nurture relationships with VIP customers and cultivate a loyal customer base.
• Analyze marketing data and track campaign performance to identify areas for improvement and optimize future strategies. Prepare marketing reports for leadership, including post-event analyses and recommendations.
• Represent the brands professionally at industry events, media interviews, and meetings, as authorized.

Key Requirements:

• Minimum 6 years of experience in marketing, preferably within the luxury, fashion, beauty, lifestyle, or F&B industries.
• Proven track record of success in developing and executing successful marketing campaigns across various channels.
• Strong understanding of marketing principles, consumer behavior, and omnichannel marketing strategies.
• Excellent analytical and problem-solving skills.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with diverse stakeholders.
• Strong project management and organizational skills.
• Proficiency in Microsoft Office Suite and marketing software.
• Fluency in English, both written and spoken. Knowledge of additional languages is a plus.

Why work for us?

We’re more than just a job; we’re a place where you can develop your skills, collaborate with a fantastic team, and have fun along the way! Here’s why you’ll love working with us:

• Level Up Your Career:
  • Upskill at Your Pace: Our comprehensive online training platform offers courses in communication, leadership, Excel, and more – investing in your growth.
  • Proven Development Track: Last year alone, we conducted 150 trainings and empowered 65% employees to develop their skills and competencies, paving the journey to career growth and advancement.
• Fun & Vibrant Workplace:
  • Engaged & Connected: We host numerous employee engagement activities like V-Club to build connections and a strong sense of community.
  • Celebrate Together: We value cultural traditions and celebrate major national festivals with the whole team!
  • Express Yourself: Enjoy the freedom of a fashionable dress code.
• At our HQ Office you can enjoy:
  • Convenient & Delicious: Enjoy the perk of an in-house cafe serving delicious meals at subsidized prices, so you can fuel your day without breaking the bank.
  • Effortless Travel: Our office is conveniently located within a 10-minute walk from public transportation, making your commute a breeze.
  • Parking Made Easy: Need to drive? No worries! We offer ample parking in nearby locations.
• Rewarding Benefits:
  • Shop Like an Insider: Employees can enjoy staff purchase discounts up to 30% for all the brands we cover, as well as friends & family sale annually.
  • Life Balance & Support: We offer a comprehensive benefits package including Birthday Leave, Hospitalization Leave, Study Leave, Calamity Leave, Compassionate Leave, Maternity/Paternity Leave, and Marriage Leave, to support you throughout life’s stages.