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OUR BRAND
Maurice Lacroix
Maurice Lacroix
Our Story
At Maurice Lacroix, all factors critical to the successful production of excellent watches with high perceived value converge: craftmanship, design and innovation come together in a pronounced sense of quality.
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Maurice Lacroix Stories
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The Watch Care Guide
WATCHES The Watch Care Guide Make your timepiece last generations. The significance of a watch has been embedded in our cultures for centuries. Watches are more than just a time-telling device or a smart investment. Today, timepieces hold an emotional value that cannot be quantified. Be it a symbol of significant relationships to a precious heirloom piece or a representation of success and luxury, a timepiece needs to be cared for to ensure it functions optimally and lasts through generations. From the finest watchmakers in the world, here are tips…
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We're an iconic brand and so much more. United by passion, creativity, energy and passion for what we do.